Hasselblad Information

Phocus Family of Software Solutions

Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.

Phocus 2.6 – available for download now

Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.

For more information on Phocus 2.6 visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus.aspx

Phocus Quick – available for download now

Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both — a backup raw copy and a jpg of each image. Ready for printing or viewing, and ready for future more advanced imaging enhancements.

For more information on Phocus Quick visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus-quick.aspx

Phocus Mobile – available for download in March 2011

Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate images. With an H4D camera connected, you have full access to tethered shooting, including all the unique camera controls offered by the H4D.

Phocus Mobile is available as a free download in March 2011 from the Apple App store.

To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:



DVD Movies by Anna

OK Anna, you were doing well but it looks like you hit a wall with this one. Here is a good example of the importance of playing with your composition when you have a tough subject. So lets break this image down. First, did you notice all the white space in the image. Was this done for a specific reason?

Notice the focus on this image. Did you lock the focus before taking the shot. The focus seems to be on the top of the targeted subject vice the name. The name Walt has a certain design and flair to it. This would have given the image more life because of its design. Just ask yourself, what was being sold in this image. The limited edition or the title of the movie itself.

I do like the way the overhead light highlights the edges of the DVD cases. This adds a nice dimension to each of the cases. Do you think this image would have look better if you had placed more light on the other DVD spines displaying what titles they are.

Why did you position each DVD case as you did. Did you just pile them on? Did you just find them like that? Placement of your subject is important. You could have aligned each one to play with the titles to create a specific message. If you was just trying to sell the target subject, do you think you should have placed more emphasis on that one. Maybe by placing more light on it to make it stand out more.

Critique Questions for You:

  1. Is this be best angle you saw for this subject? You have multiple subjects here. Is each one placed correctly to help display your message.
  2. Was this the best lighting for your subject. You have a good overhead light, but the main fill light is weak. Don’t be afraid to use your flash. If your flash is to bright, go ahead and place a piece of dark fabric in front of it to dim your light. See if that works.


  • This image was the weakest of the three. It does have some pluses, but it looks like not much thought went into composing this image. Your previous images show you have an eye. And I didn’t see any of that in this one.
  • If you are shooting and you don’t feel “it” then don’t shoot. Put your camera down, step away and come back when you are refreshed. Photography is a passion, you are doing more than just taking photos when you press that release button. You are telling a story, you are selling a product, you are trying to grab someone’s attention. Does this image grab your attention.

Next Assignment:

Here is your next assignment, should you choose to accept: (mission impossible theme in background). Sunrise and sunset are one of the most important things which needs to happen in order for us photographer enjoy the golden hour. I want you to take three photos with the following focus in mind.

  • Standard Sunset (either wide or narrow focus)
  • Any object which the sun is shining on. The object needs to be illuminated in a way which would have its appearance changed because of the sunset.
  • A person looking at the sunset. No flash

These photos should be taken during golden hour. This is the hour where the sun is either rising or setting. You can have anywhere between 45 to 90 minutes to take your shot.

If you want more information on the golden hour, please visit this wikipedia link: http://en.wikipedia.org/wiki/Golden_hour_(photography). Good luck Agent Shutterbug. Remember, if you are captured by the photo police and given low ratings on your images, we will disavow you 😉

You can see more of Anna’s captured images by either visiting her blog http://annasangle.wordpress.com/ or her flickr portfolio at http://www.flickr.com/photos/aivzdogz/.

Other critiqued photos:

  • Covered Grill by Anna
  • Camcorder by Anna
  • Ni Ki Cruz Photography Newsletter [09-166]

    Ni Ki Cruz Photography Newsletter

    Ni Ki Cruz Photography Newsletter

    Dear Shutterbug

    How many ways you can you photograph the same subject. Well, that depends on how you use your equipment. I see many photographers rush to a subject and take that one head-on shot. How depressing when compared to all the potential shots you can capture if you take the time to analyze your subject and its environment. Learn to take your time when taking a photo and learn to force yourself to look at your subject from different angles. Beauty does’t have one view, beauty is hidden and it awaits for you to find it. Never stop shooting.

    table of contents

    Photography Workshop Mediacast: Using Your Flash to Control Your Light
    Photo Tip of the Week: 3 Tips to Getting Sharper Photos (Part 2 of 3)
    Camera Equipment and Accessory Reviews: POD The Silver and Blue Pods
    Show Us What You Got Reader’s Photo Submission: Ulf Schnittker (Deutschland)
    Get Ready for our Next Outdoor Photography Workshop
    Follow Us On …

    NKCP Photography Workshop Mediacast [09-167]

    [blip.tv ?posts_id=2277510&dest=49098]

    In this episode we go over the many different ways on how you can use a flash to constantly change the feel and look of your subject.

    Here are links to some of the equipment covered in this episode:

  • Canon 5D Mark II
  • Canon 550EX Speedlite
  • Tamron Telephoto SP AF 90mm f/2.8 Di Macro
  • Canon OC-E3 Off Camera Shoe Cord 3
  • Sto-Fen #OM-EY Omni-Bounce
  • 25% off Father’s Day One-on-One Workshop Special

    Get your Dad a camera for Father’s Day?! Don’t force him to read the manual and figure out how to properly take photographs with his new toy. They only way he is going to properly learn about his new camera is out in the field.

    Make sure your Dad gets the individual attention he needs to learn everything he needs to know about taking awesome photos the whole family can enjoy. Your Dad will learn the basics of scenic nature photographing: location scouting, scene selection, light, composition and the various equipment used.

    Reserve your spot now before this offer ends on June 21st

    This workshop will provide your Dad with my undivided attention and teaching taylored to his specific needs. The investment of a lifetime for this outdoor workshop is $300 $225, (25% off Father’s Day Special) for a session 3-4 hours. This private session can be arranged at your Dad’s preferred Bay Area locale, or can be chosen between a few scenic Bay Area spots.

    Reserve your spot now before this offer ends on June 21st

    ATTN San Diego Area Residents: If you live in the San Diego area, I will be there Friday, June 26th thru Wednesday, July 1st to hold my workshops.

    Reserve your spot now before this offer ends on June 21st

    Once you reserve a spot, we will schedule a date which will work best for your Dad. We can schedule up to 45 days out. So there is no hurry on your part or any pressure to get your training done quickly. This workshop has been designed to be a fun and entertaining day for your Dad.

    Use of 32 GB CF Cards in Hasselblad cameras

    Hasselblad previous advised not to use 32GB CF cards in their cameras. Hasselblad now announces they have a solution and it is now available.

    If you own a H3DII-50, you are recommended to download the new firmware version R332 and to install it to the capture unit via Phocus 1.1.3.

    Go to Hasselblad USA to download the updated firmware application.


    Hasselblad temporarily recommends you not to use 32 GB CF cards

    As reported by Hasselblad, Hasselblad hereby advices you NOT to use 32 GB CF Cards in our products, until further notice.

    At the present time we have verified that images shot on such cards with the H3DII-50 will be corrupted. We have not had this issue reported using any other type of Hasselblad camera, but as a precaution we temporarily recommend all our customers NOT to use 32 GB CF cards.

    The issue is not related to certain makes of 32 GB CF cards, but is universal.

    We will provide further information as soon as we know a time frame for the solution to this issue.

    Get Your Hands on a Nikon D3 for $199 or a Canon EOS 5D MKII for $179

    Would you believe you can get your hands on a Nikon D3 for only $199. Or even get a Canon 5D Mark II for only $179. At these prices people would be crashing down the door and stampeding over anyone in their path to get hold as many of these bodies as possible.

    If you think there is a catch, well, there is. For these prices, you will have to return these cameras after three days. And that is only if you live in the Bay Area. I have discovered a local Bay Area rental store called Borrow Lenses.com. Borrow Lenses.com, is a Canon and Nikon camera and lens rental outfit. But for those who are not located within the Bay Area, Borrow Lenses.com provides rentals via mail.

    But you are probably thinking what the big deal is. How is that going to benefit me. If you look at it carefully, you are able to get the best of both worlds with Borrow Lenses.com. Instead of dishing out 3 to 7 thousand dollars for a high end camera body, why not invest $200 for a three day rental. You have the option to rent any of the camera and lenses and other photography equipment for up to 30 days or more.

    If you are just starting out as a photographer, this is the kind of place you are looking for to get your feet wet and to figure out what camera you are really interested in investing in later on down the road. In today’s economy, you don’t have 4 Grand to drop. You don’t even want to put that on your credit card. But investing $200 for a rental provides you with the opportunity to use the equipment for what you need it for and send it back once you are done with it. There is no need for you to worry about breaking it, or maintaining it. Are you one of those people who just likes to get the latest things and then not use them again. Are you seeing where I’m going.

    I will start recommending Borrow Lenses.com in my photography workshops for those participants who are interested in learning with the best professional equipment without spending the large professional investments needed to acquire and maintain all this equipment.

    With Borrow Lenses.com, you don’t have to wait 10-15 business calendar days to receive your rental equipment. Borrow Lenses.com uses FedEx 2nd Day or FedEx overnight to get that equipment where it belongs, and that is in your hands for you to play with. They cover the entire United States and if you are located in Canada, they have that taken cared of as well. You’ll need to contact them directly to make those arrangements.

    With Borrow Lenses.com, you will no longer have to dream about using the greatest and latest equipment. It is finally within your reach, when you want it. But you have to act quickly before someone else beats you to that rental.

    If you are a semi-pro that does work on occasion, now you’ll be able to increase your profit margins accordingly because of the low overhead cost for acquiring the right equipment for the specific job you have.

    Check out their website and see what equipment you want to start using. I have already placed my order for a 1:1 x5 macro. Saved me $1,200. And you can’t beat that, for now 😉

    Don’t forget to let them know you read about Borrow Lenses.com hear. Have fun.

    Apple Digital Camera Raw Compatibility Update (2.4)

    For those Aperture users who where, or many not surprise that Apple’s Aperture software didn’t recognize Canon’s camera raw format version 2 (.CR2), the update is out.

    The update is an automatic download when the Apple Software Update runs. The Digital Camera Raw Compatibility Update 2.4 is a small 4MB download and installs without the need for a reboot. If you need to download it, click on this link.

    If you have already imported your CR2 raw files into Aperture, prior to the update, you will need perform the migration function in oder to properly view these files.

    In Aperture, do a search for or just select all your .CR2 files. Once selected, go to the FILE pulldown menu and select the MIGRATE IMAGES option. If you are not a power use, just use the default option on the first dialog box that comes up. Another dialog box will/may appear if you have selected files other than your .CR2 raw files. Make sure you have selected to upgrade your RAW files. Non-RAW files will not be affected by the migration.


    Apple Aperture Not Compatible with Canon’s Camera Raw

    Of course, this would happen. I get all happy about receiving my Canon 5D Mark II today, I take some test shots, and they look sweet after playing around with the new settings for the 5D MII. After importing them into Aperture, you are “happy” to learn that Aperture does not recognize the format 😦 Crap!

    Oh well, don’t give up. There is a work around. When Apple lets you down, go to Adobe. And I don’t mean go out and get Adobe’s Lightroom, its version of Aperture. Adobe has an application called Digital Negative (DNG) Converter. This allows you to convert unrecognized raw formats to a workable format in Aperture. This has worked for me before.

    The speed of the process will depend on how fast your computer is. These are 21MB raw files you are now dealing with. Download the latest version and copy all of your .CR2 files you shot with the 5D MII into a separate folder.

    After you open the DNG Converter application, in section 1, select the folder your .CR2 files are in. For section 2, you can either leave them in the same folder or have the coverted files moved to a new folder. Moving them to a new folder will make it easier for you to import the DNG files. Leave section 3 alone.

    For section 4, I would recommend the following options you see on the graphic provided below.

    Adobe Digital Negative (DNG) Converter Preferences

    NOTE: Do not delete your original .CR2 files. Apple will come out with a RAW file update.

    And don't forget to backup your files as well.

    Proud Owner of a Canon 5D Mark II

    I am happy to say that I have received my 5D today and can’t wait to field test it. This is not bad figuring I ordered it only a week earlier and had to wait for it to come in from the warehouse.

    Of course, I would be going through MIDTERMS right now, so I will have to wait until the weekend to see how awesome it is.

    But for those who are not familiar with the EOS 5D Mark II. It is Canon’s newest “full frame” CMOS sensor, 21 Mega-pixel digital camera. What makes this camera so special is its ability to record full High Definition 1080p video. The 5D MII retails for $2,700.00 for the body, and about $3,500.00 for the full kit.

    I will be posting samples as soon as I get them ready this weekend.