Hasselblad Information

Phocus Family of Software Solutions

Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.

Phocus 2.6 – available for download now

Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.

For more information on Phocus 2.6 visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus.aspx

Phocus Quick – available for download now

Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both — a backup raw copy and a jpg of each image. Ready for printing or viewing, and ready for future more advanced imaging enhancements.

For more information on Phocus Quick visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus-quick.aspx

Phocus Mobile – available for download in March 2011

Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate images. With an H4D camera connected, you have full access to tethered shooting, including all the unique camera controls offered by the H4D.

Phocus Mobile is available as a free download in March 2011 from the Apple App store.

To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:

http://www.hasselbladusa.com/service–support/technical-support/software-downloads.aspx

Ni Ki Cruz Photography Mediacast [09-199C]: Photo Walk Conversation with Joel

[blip.tv ?posts_id=2398311&dest=49098]

The second annual Scott Kelby’s Worldwide Photo Walk was held in downtown San Jose. Fifty photographers gathered to spend several hours walking around downtown photographing what the city had to offer. We had the pleasure of talking with Joel, one of the participants of the photo walk.

Ni Ki Cruz Photography Mediacast [09-199D]: Photo Walk Conversation with Craig Colvin

[blip.tv ?posts_id=2398268&dest=49098]

The second annual Scott Kelby’s Worldwide Photo Walk was held in downtown San Jose. Fifty photographers gathered to spend several hours walking around downtown photographing what the city had to offer. We had the pleasure of talking with Craig Colvin of Craig Colvin Photography.com, one of the participants of the photo walk.

Ni Ki Cruz Photography Mediacast [09-199B]: Photo Walk Conversation with Ardail Smith

[blip.tv ?posts_id=2398202&dest=49098]

The second annual Scott Kelby’s Worldwide Photo Walk was held in downtown San Jose. Fifty photographers gathered to spend several hours walking around downtown photographing what the city had to offer. We had the pleasure of talking with Ardail Smith of Ardail Smith.com, one of the participants of the photo walk.

Ni Ki Cruz Mediacast [09-199E]: Photo Walk Conversation with Steve

[blip.tv ?posts_id=2397861&dest=49098]

The second annual Scott Kelby’s Worldwide Photo Walk was held in downtown San Jose. Fifty photographers gathered to spend several hours walking around downtown photographing what the city had to offer. We had the pleasure of talking with Steve, one of the participants of the photo walk.

Covered Grilled by Anna

Here is my response for Anna’s first of three images for her photography assignment. I had asked Anna to photograph three things that a Dad would want or would receive for Father’s Day. Anna was to photograph these objects in a way that would sell the photo with a marketing or advertisement flair. This was chosen because Father’s Day was only a couple of days away.

Anna, I like that you chose the grill. This is completely related to a Dad gift. And you did well to keep it covered, something that is a different look that you would not usually see. This does add a nice little hint of suspense since a Dad would would be dying to figure out what kind is it.

You have good composition, you may have wanted to pull back a bit on the zoom. This would add enough of the environment around your subject to blend. The only thing this image is lacking on is lighting. This photo look like you shot it with heavy overcast. I must have been raining. But you did well with you did. I like what you captured.

Critique Questions for You:

  1. Is this be best angle you saw for this subject? You shot this with a wooded area as your background. What would it look like if you shot this from the woods toward your subject. What kind shot would you have captured.
  2. Is this the best lighting you can receive for this subject. If you do not want to move a subject, was this the best time of day to shoot if you have unrestrictive access to your subject.
  3. Did the tarp cover have any logos or designs you could have taken advantage of in order to enhance the image.

Summary:

  • Always look for different angles before you shoot. Unless your subject is moving, then shoot while YOU are moving.
  • Look at how the light is washing over your subject. Shoot now and come back when the light changes and shoot again. Hey, it’s digital.
  • You did well with capturing this image head on and with the eye level equal to your subject. Because it is covered, this restricts your creativity with changing the viewing angle of your subject.

Anna is a young photographer with a lot of potential in her skill if she wishes to pursue her photography to the next level. I hope she does, she has an eye and just needs to get out there and shoot shoot shoot. You can see more of Anna’s captured images by either visiting her blog http://annasangle.wordpress.com/ or her flickr portfolio at http://www.flickr.com/photos/aivzdogz/.

Other critiqued photos:

  • Camcorder by Anna
  • DVD Movies by Anna
  • Ni Ki Cruz Photography Newsletter [09-166]

    Ni Ki Cruz Photography Newsletter

    Ni Ki Cruz Photography Newsletter

    Dear Shutterbug

    How many ways you can you photograph the same subject. Well, that depends on how you use your equipment. I see many photographers rush to a subject and take that one head-on shot. How depressing when compared to all the potential shots you can capture if you take the time to analyze your subject and its environment. Learn to take your time when taking a photo and learn to force yourself to look at your subject from different angles. Beauty does’t have one view, beauty is hidden and it awaits for you to find it. Never stop shooting.

    table of contents

    Photography Workshop Mediacast: Using Your Flash to Control Your Light
    Photo Tip of the Week: 3 Tips to Getting Sharper Photos (Part 2 of 3)
    Camera Equipment and Accessory Reviews: POD The Silver and Blue Pods
    Show Us What You Got Reader’s Photo Submission: Ulf Schnittker (Deutschland)
    Get Ready for our Next Outdoor Photography Workshop
    Follow Us On …

    NKCP Photography Workshop Mediacast [09-167]

    [blip.tv ?posts_id=2277510&dest=49098]

    In this episode we go over the many different ways on how you can use a flash to constantly change the feel and look of your subject.

    Here are links to some of the equipment covered in this episode:

  • Canon 5D Mark II
  • Canon 550EX Speedlite
  • Tamron Telephoto SP AF 90mm f/2.8 Di Macro
  • Slik PROFESSIONAL II Tripod
  • Canon OC-E3 Off Camera Shoe Cord 3
  • Sto-Fen #OM-EY Omni-Bounce
  • Ni Ki Cruz Photography Newsletter [09-154]

    Ni Ki Cruz Photography Newsletter

    Ni Ki Cruz Photography Newsletter

    Dear Shutterbug

    Photography isn’t just a hobby or a business, it is a language to its own. Through photography you are able to speak to people across the world and across time without having to say one word. A photo composed properly will show the emotion of both the subject and the photographer. A photographer sees what a photographer sees. And it is not easy to convey that into hundreds or thousands of words where one image would work.

    Pick up a camera to share your vision and experience to friends and strangers. Capturing moments is more than just placing memories in a book or in a digital folder. Capturing moments is about telling stories, either about your travels, life or that of your subject. Do your best to always push the envelope of your photography skills, tell a story in the image. Take a photo, and ask a friend what story does it tell them. Compare that to the story you thought you captured. Enjoy.

    table of contents

    Photography Workshop Mediacast: Canon 5D Mark II Firmware Upgrade and Test
    Photo Tip of the Week: 3 Tips to Getting Sharper Photos (Part 1 of 3)
    Camera Equipment and Accessory Reviews: Photoflex LiteDisc Circular Reflector, White Translucent, 12″
    Show Us What You Got Reader’s Photo Submission: Liz Fisher (Merced, CA)
    Get Ready for our Next Outdoor Photography Workshop
    Follow Us On …

    Apple Releases Aperture Update 2.1.3

    Apple has released a new update to its Aperture 2 product. The update is recommended for all Aperture 2 users. According to Apple:

    This update improves overall stability and provides fixes for issues related to database integrity and compatibility with specific file types. The issues addressed include:

    • Nikon images imported directly from a camera now display thumbnails correctly in the Import window.
    • Fixed an issue that could cause duplicate image versions to be created after rebuilding a library.
    • Fixed a library issue that prevented operation of the Relocate or Consolidate commands in some circumstances.

    For detailed information on this update, please visit this website: http://support.apple.com/kb/TS2683

    Use of 32 GB CF Cards in Hasselblad cameras

    Hasselblad previous advised not to use 32GB CF cards in their cameras. Hasselblad now announces they have a solution and it is now available.

    If you own a H3DII-50, you are recommended to download the new firmware version R332 and to install it to the capture unit via Phocus 1.1.3.

    Go to Hasselblad USA to download the updated firmware application.

    http://www.hasselbladusa.com/service–support/technical-support/firmware-downloads.aspx

    Hasselblad temporarily recommends you not to use 32 GB CF cards

    As reported by Hasselblad, Hasselblad hereby advices you NOT to use 32 GB CF Cards in our products, until further notice.

    At the present time we have verified that images shot on such cards with the H3DII-50 will be corrupted. We have not had this issue reported using any other type of Hasselblad camera, but as a precaution we temporarily recommend all our customers NOT to use 32 GB CF cards.

    The issue is not related to certain makes of 32 GB CF cards, but is universal.

    We will provide further information as soon as we know a time frame for the solution to this issue.

    Get Your Hands on a Nikon D3 for $199 or a Canon EOS 5D MKII for $179

    Would you believe you can get your hands on a Nikon D3 for only $199. Or even get a Canon 5D Mark II for only $179. At these prices people would be crashing down the door and stampeding over anyone in their path to get hold as many of these bodies as possible.

    If you think there is a catch, well, there is. For these prices, you will have to return these cameras after three days. And that is only if you live in the Bay Area. I have discovered a local Bay Area rental store called Borrow Lenses.com. Borrow Lenses.com, is a Canon and Nikon camera and lens rental outfit. But for those who are not located within the Bay Area, Borrow Lenses.com provides rentals via mail.

    But you are probably thinking what the big deal is. How is that going to benefit me. If you look at it carefully, you are able to get the best of both worlds with Borrow Lenses.com. Instead of dishing out 3 to 7 thousand dollars for a high end camera body, why not invest $200 for a three day rental. You have the option to rent any of the camera and lenses and other photography equipment for up to 30 days or more.

    If you are just starting out as a photographer, this is the kind of place you are looking for to get your feet wet and to figure out what camera you are really interested in investing in later on down the road. In today’s economy, you don’t have 4 Grand to drop. You don’t even want to put that on your credit card. But investing $200 for a rental provides you with the opportunity to use the equipment for what you need it for and send it back once you are done with it. There is no need for you to worry about breaking it, or maintaining it. Are you one of those people who just likes to get the latest things and then not use them again. Are you seeing where I’m going.

    I will start recommending Borrow Lenses.com in my photography workshops for those participants who are interested in learning with the best professional equipment without spending the large professional investments needed to acquire and maintain all this equipment.

    With Borrow Lenses.com, you don’t have to wait 10-15 business calendar days to receive your rental equipment. Borrow Lenses.com uses FedEx 2nd Day or FedEx overnight to get that equipment where it belongs, and that is in your hands for you to play with. They cover the entire United States and if you are located in Canada, they have that taken cared of as well. You’ll need to contact them directly to make those arrangements.

    With Borrow Lenses.com, you will no longer have to dream about using the greatest and latest equipment. It is finally within your reach, when you want it. But you have to act quickly before someone else beats you to that rental.

    If you are a semi-pro that does work on occasion, now you’ll be able to increase your profit margins accordingly because of the low overhead cost for acquiring the right equipment for the specific job you have.

    Check out their website and see what equipment you want to start using. I have already placed my order for a 1:1 x5 macro. Saved me $1,200. And you can’t beat that, for now 😉



    Don’t forget to let them know you read about Borrow Lenses.com hear. Have fun.

    Golden Gate Bridge Outdoor Photography Workshop

    These weekend workshops are designed for beginner photographers, hobbyists, and parents to learn new techniques to improve their photography skills and knowledge. Each weekend workshop is held at a different locations within and around the Bay Area. Come and experience some of California’s natural wonders. If you are wondering what to do with your weekends, joins us in a interactive and fun envrionment and experiment with your creativity.

    Choose between two different sessions:
    – AM Workshop Session (8 a.m. – 12 noon)
    – PM Workshop Session (1 p.m. – 5 p.m.)

    To register for this even, use the following link: http://www.nikicruz.com/workshops/beginners-outdoor-photography-workshop.htm

    Only 20 seats are available, register now before they fill up.

    ==============
    Time and Place
    Date: Sunday, January 25, 2009
    Time: 8:00am – 12:00 pm & 1:00 pm to 5:00 pm
    Meetup Location:
    provided after registration
    City/Town: San Francisco, CA

    Monterey 17 Mile Drive Outdoor Photography Workshop

    These weekend workshops are designed for beginner photographers, hobbyists, and parents to learn new techniques to improve their photography skills and knowledge. Each weekend workshop is held at a different locations within and around the Bay Area. Come and experience some of California’s natural wonders. If you are wondering what to do with your weekends, joins us in a interactive and fun envrionment and experiment with your creativity.

    Choose between two different sessions:
    – AM Workshop Session (8 a.m. – 12 noon)
    – PM Workshop Session (1 p.m. – 5 p.m.)

    To register for this even, use the following link: http://www.nikicruz.com/workshops/beginners-outdoor-photography-workshop.htm

    Only 20 seats are available, register now before they fill up.

    ==============
    Time and Place
    Date: Saturday, January 24, 2009
    Time: 8:00am – 12:00 pm & 1:00 pm to 5:00 pm
    Meetup Location:
    provided after registration
    City/Town: Monterey, CA

    Apple Digital Camera Raw Compatibility Update (2.4)

    For those Aperture users who where, or many not surprise that Apple’s Aperture software didn’t recognize Canon’s camera raw format version 2 (.CR2), the update is out.

    The update is an automatic download when the Apple Software Update runs. The Digital Camera Raw Compatibility Update 2.4 is a small 4MB download and installs without the need for a reboot. If you need to download it, click on this link.

    If you have already imported your CR2 raw files into Aperture, prior to the update, you will need perform the migration function in oder to properly view these files.

    In Aperture, do a search for or just select all your .CR2 files. Once selected, go to the FILE pulldown menu and select the MIGRATE IMAGES option. If you are not a power use, just use the default option on the first dialog box that comes up. Another dialog box will/may appear if you have selected files other than your .CR2 raw files. Make sure you have selected to upgrade your RAW files. Non-RAW files will not be affected by the migration.

    Enjoy!

    Apple Aperture Not Compatible with Canon’s Camera Raw

    Of course, this would happen. I get all happy about receiving my Canon 5D Mark II today, I take some test shots, and they look sweet after playing around with the new settings for the 5D MII. After importing them into Aperture, you are “happy” to learn that Aperture does not recognize the format 😦 Crap!

    Oh well, don’t give up. There is a work around. When Apple lets you down, go to Adobe. And I don’t mean go out and get Adobe’s Lightroom, its version of Aperture. Adobe has an application called Digital Negative (DNG) Converter. This allows you to convert unrecognized raw formats to a workable format in Aperture. This has worked for me before.

    The speed of the process will depend on how fast your computer is. These are 21MB raw files you are now dealing with. Download the latest version and copy all of your .CR2 files you shot with the 5D MII into a separate folder.

    After you open the DNG Converter application, in section 1, select the folder your .CR2 files are in. For section 2, you can either leave them in the same folder or have the coverted files moved to a new folder. Moving them to a new folder will make it easier for you to import the DNG files. Leave section 3 alone.

    For section 4, I would recommend the following options you see on the graphic provided below.

    Adobe Digital Negative (DNG) Converter Preferences

    NOTE: Do not delete your original .CR2 files. Apple will come out with a RAW file update.

    And don't forget to backup your files as well.

    Proud Owner of a Canon 5D Mark II

    I am happy to say that I have received my 5D today and can’t wait to field test it. This is not bad figuring I ordered it only a week earlier and had to wait for it to come in from the warehouse.

    Of course, I would be going through MIDTERMS right now, so I will have to wait until the weekend to see how awesome it is.

    But for those who are not familiar with the EOS 5D Mark II. It is Canon’s newest “full frame” CMOS sensor, 21 Mega-pixel digital camera. What makes this camera so special is its ability to record full High Definition 1080p video. The 5D MII retails for $2,700.00 for the body, and about $3,500.00 for the full kit.

    I will be posting samples as soon as I get them ready this weekend.