Hasselblad Information

Phocus Family of Software Solutions

Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching the changing working conditions photographers face with each new assignment. With three different products, each catering to a different style of working, these new Phocus options easily overcome shifting workflow challenges by providing a high level of efficiency and flexibility of choice.

Phocus 2.6 – available for download now

Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that expand both application’s capabilities and workflow speed. Brand new cross-platform features such as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.

For more information on Phocus 2.6 visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus.aspx

Phocus Quick – available for download now

Phocus Quick offers a semi-automated solution to import and process your raw files using the core strengths of the full version of Phocus. The application imports your images applying basic image adjustments and saves both — a backup raw copy and a jpg of each image. Ready for printing or viewing, and ready for future more advanced imaging enhancements.

For more information on Phocus Quick visit the Hasselblad website at: http://www.hasselbladusa.com/promotions/phocus-quick.aspx

Phocus Mobile – available for download in March 2011

Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate images. With an H4D camera connected, you have full access to tethered shooting, including all the unique camera controls offered by the H4D.

Phocus Mobile is available as a free download in March 2011 from the Apple App store.

To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:



Canon 5D Mark II Firmware Upgrade and Test

[blip.tv ?posts_id=2222113&dest=-1]

The long awaited firmware upgrade has finally been released. Thank you Canon. I have documented the upgrade download, installation and quick testing of the Canon 5D Mark II. I am sure we will see a lot more production with the Canon 5D.

Show Notes:
Canon Firmware URL: http://www.canon.com/eos-d/

Add to your iTunes: http://nikicruz.blip.tv/rss/itunes

Ni Ki Cruz Photography Newsletter [09-154]

Ni Ki Cruz Photography Newsletter

Ni Ki Cruz Photography Newsletter

Dear Shutterbug

Photography isn’t just a hobby or a business, it is a language to its own. Through photography you are able to speak to people across the world and across time without having to say one word. A photo composed properly will show the emotion of both the subject and the photographer. A photographer sees what a photographer sees. And it is not easy to convey that into hundreds or thousands of words where one image would work.

Pick up a camera to share your vision and experience to friends and strangers. Capturing moments is more than just placing memories in a book or in a digital folder. Capturing moments is about telling stories, either about your travels, life or that of your subject. Do your best to always push the envelope of your photography skills, tell a story in the image. Take a photo, and ask a friend what story does it tell them. Compare that to the story you thought you captured. Enjoy.

table of contents

Photography Workshop Mediacast: Canon 5D Mark II Firmware Upgrade and Test
Photo Tip of the Week: 3 Tips to Getting Sharper Photos (Part 1 of 3)
Camera Equipment and Accessory Reviews: Photoflex LiteDisc Circular Reflector, White Translucent, 12″
Show Us What You Got Reader’s Photo Submission: Liz Fisher (Merced, CA)
Get Ready for our Next Outdoor Photography Workshop
Follow Us On …

Apple Releases Aperture Update 2.1.3

Apple has released a new update to its Aperture 2 product. The update is recommended for all Aperture 2 users. According to Apple:

This update improves overall stability and provides fixes for issues related to database integrity and compatibility with specific file types. The issues addressed include:

  • Nikon images imported directly from a camera now display thumbnails correctly in the Import window.
  • Fixed an issue that could cause duplicate image versions to be created after rebuilding a library.
  • Fixed a library issue that prevented operation of the Relocate or Consolidate commands in some circumstances.

For detailed information on this update, please visit this website: http://support.apple.com/kb/TS2683

Apple Digital Camera Raw Compatibility Update (2.4)

For those Aperture users who where, or many not surprise that Apple’s Aperture software didn’t recognize Canon’s camera raw format version 2 (.CR2), the update is out.

The update is an automatic download when the Apple Software Update runs. The Digital Camera Raw Compatibility Update 2.4 is a small 4MB download and installs without the need for a reboot. If you need to download it, click on this link.

If you have already imported your CR2 raw files into Aperture, prior to the update, you will need perform the migration function in oder to properly view these files.

In Aperture, do a search for or just select all your .CR2 files. Once selected, go to the FILE pulldown menu and select the MIGRATE IMAGES option. If you are not a power use, just use the default option on the first dialog box that comes up. Another dialog box will/may appear if you have selected files other than your .CR2 raw files. Make sure you have selected to upgrade your RAW files. Non-RAW files will not be affected by the migration.


Apple Aperture Not Compatible with Canon’s Camera Raw

Of course, this would happen. I get all happy about receiving my Canon 5D Mark II today, I take some test shots, and they look sweet after playing around with the new settings for the 5D MII. After importing them into Aperture, you are “happy” to learn that Aperture does not recognize the format 😦 Crap!

Oh well, don’t give up. There is a work around. When Apple lets you down, go to Adobe. And I don’t mean go out and get Adobe’s Lightroom, its version of Aperture. Adobe has an application called Digital Negative (DNG) Converter. This allows you to convert unrecognized raw formats to a workable format in Aperture. This has worked for me before.

The speed of the process will depend on how fast your computer is. These are 21MB raw files you are now dealing with. Download the latest version and copy all of your .CR2 files you shot with the 5D MII into a separate folder.

After you open the DNG Converter application, in section 1, select the folder your .CR2 files are in. For section 2, you can either leave them in the same folder or have the coverted files moved to a new folder. Moving them to a new folder will make it easier for you to import the DNG files. Leave section 3 alone.

For section 4, I would recommend the following options you see on the graphic provided below.

Adobe Digital Negative (DNG) Converter Preferences

NOTE: Do not delete your original .CR2 files. Apple will come out with a RAW file update.

And don't forget to backup your files as well.